Lori Craft manages a successful portrait studio in the historic town of Marshall, Michigan with her husband, Dennis Craft. Together they operate Craft Photography. Dennis is the portrait photographer and Lori’s talents for the business lie in the marketing and promotional areas of the studio.
Craft Photography opened in 1979 in a storefront in downtown Marshall. Through the years the studio has evolved with the industry and the changing face of professional photography. The studio has incorporated Underclass and Events along with the portrait side of the business.
The Crafts owe much of their studio success to Dennis’s creative photography and the passion both Lori and Dennis have for business, with an aggressive marketing plan and a good relationship with their staff and clients. Lori’s plan for the business has expanded in the last few years to include underclass and event photography. As the industry and the economy changed, so did the portrait studio.
Lori L. Craft, Craftsman
Lori received her Craftsman Degree in 2000. She enjoys being able to travel and speak to photographers about her role in the industry. Lori has been a featured speaker for PPA, a variety of State and Affiliate organizations, and industry leaders such as Burrell Colour Imaging and Kodak. She has had the opportunity to speak internationally to photographers in both Korea and China and enjoys working with photographers to inspire and encourage them to look at their business with a new perspective. Lori is constantly exploring new avenues of marketing and business and continues to work at growing their studio despite the declining economy. With all that in her life, which she balances with great enthusiasm, her most treasured position is that of mom to their three adult children.
PPA- Board of Director- 2011-2016
PPA President 2016/2017
PPA Member- 1989- Present
PPA Craftsman received 2000
PPA National Award- 2008
Professional Photographers of Michigan
PPM Service Award -1998